If you want to hit six figures as a copywriter, you must understand that most of the copy that you write is worthless garbage. Even if you’re a top 10% natural talent, your first three months of copywriting will be garbage. If you spend $200 or $100 on a copywriting course, you’re essentially paying for garbage. To hit six figures as a copywriter, you must become a legitimately good copywriter. And you can only do this by practicing, learning, and doing.
Strategies for incorporating social proof into your copy
The concept of social proof is a way to increase the perceived value of your product. It’s an extension of the idea that large groups are smarter than a single expert. For example, if your restaurant features “most popular dishes,” this may serve as social proof that customers will also like your restaurant. Another form of social proof is affiliation, which can be obtained without asking. In other words, if Slack has reviewed your restaurant, other users in your social circle will likely share their opinion with you.
The more reviews a product or service has, the more credible it is to new customers. For example, if company A has five hundred positive reviews and company B has only 50, the latter seems more trustworthy. However, if your product is sub-par, social proof may backfire on you. If your customers leave a negative review for your product, you could lose hundreds of customers and end up with a loss of business.
One of the oldest methods of incorporating social proof into your copywriting is through trust seals. Seventy-five percent of respondents say that trust seals increase the perception of a brand. The Baymard Institute found that Norton ranked higher than other brands for perceived trustworthiness, but different trust seals have different results. Aside from the certification, other ways to use social proof in copywriting are incorporated into the body of your content by using testimonials or trust badges.
Another effective way to incorporate social proof into your copywriting is to use celebrities or influencers. While celebrities may cost money, the celebrities’ content must reflect your brand. A Kardashian would never endorse a marriage counseling service! A paid celebrity’s endorsement may not be worth the investment, but it can be effective for establishing trust and boosting your sales. Another method is to rely on industry experts. There are plenty of sources of social proof, and they can provide you with powerful testimonials that people will remember.
Another effective way of using social proof in your copywriting is to feature the bestselling products in a category or on trending products pages. Showcase popular products in this way to gain credibility from hesitant shoppers. Using real reviews from your customers will also give you the edge over competitors. However, remember that people are constantly looking for fake reviews online. If you want to increase sales, make sure your content is as authentic as possible.
A popular approach to copywriting is to focus on the psychological triggers that make your audience feel good about purchasing a product. In other words, psychological triggers are more likely to influence a consumer to buy a product. By following these tips, you will be better able to cater to your target audience’s emotional needs. Your copywriting will be more effective if you use psychological tips to address their emotional triggers.
Mistakes to avoid
Repeated words are tricky. Although some words are acceptable for re-use, you should avoid copyrigging those phrases. If you can’t get away with it, consider removing it based on your own judgment. Mistakes to avoid when copyrigging include using a similar word more than once. In other words, your copy must be unique. There is a fine line between plagiarism and fair use.
Write for your target audience. Most businesses assume their end-users understand technical language. But overusing jargon can intimidate readers. Moreover, it can leave marketers in a rut. Instead of making dull, dry copy, write with emotion, enthusiasm, and action in mind. Mistakes to avoid when copyrigging: