A how-to guide for creating your musician website
If you’re an up-and-coming artist, you need to have an online avenue where fans, booking agents, and labels can discover you online. And while a lot of fans will discover you from social media or streaming platforms, having a place to link them to is incredibly important.
Creating a website to showcase your music sounds like a massive undertaking, but the truth is it’s never been easier. In this post, we’ll take you through everything you need to do to create a killer musician website.
What type of website do you need?
Before you jump in, it’s important to figure out what you want to achieve from your site. A lot of different website platforms offer unique features, from selling products directly on the site to showcasing images in a slick, clean layout.
To find the best platform for your musician website, first take some time to consider what you want to do.
- Is your website going to simply be a place to showcase you or your band in photos and videos?
- Is it going to be a place for information about your music only, or are you going to be selling tickets to your shows?
- Are you going to sell merchandise or music directly from your website, or are you going simply provide links to other websites?
- Or is it a combination of the above?
Once you know this, it’s time to look at the options and pick the best website builder for your site.
Picking the right platform
Whether you’re looking for the best platform to make a music producer website or a music artist website, making a website has never been easier.
There are plenty of options for anyone looking to build a website, including drag-and-drop templates and powerful platforms that allow you to fiddle with HTML and CSS.
Ultimately, which website builder is the best for musicians depends on what you’re looking for and how much experience you have with building web pages. If you’re wondering which platform to pick, we’ve rounded up some of the best website builders for musicians below.
For first-time website creators: Wix
Almost every list of website builders includes Wix – and for good reason. Wix offers a variety of options and templates that are particularly helpful if you’re building your first website.
For musicians, Wix has a number of templates to get your site up and running quickly. In some templates, there are features to upload your music without any additional add-ons or coding experience, as well as an option to add an e-commerce portal to your website for any merch you want to sell.
When it comes to pricing, Wix has a ton of different plans. If you don’t want to pay for a website, Wix has a free membership (provided you’re okay with having Wix advertising on your page). If you don’t want Wix’s branding across your site, their Premium plans are pretty affordable, starting from just $8USD a month.
For more design flexibility: Weebly
Another popular all-around music website builder, Weebly is popular with artists for its user-friendliness and abundance of features for musicians. Weebly’s website builder includes a drag-and-drop editor, custom font colors, video backgrounds, and more. Like Wix, Weebly also lets you upload your music directly to your webpage without any additional add-ons.
So why pick Weebly over Wix? Simple: Weebly has one of the highest number of available apps of any of the popular website builders. While it is not as easy to use WIx or some of the other website builders, it’s design flexibility really stands out.
For an all-around easy experience: Jimdo
Unlike the other platforms out there, Jimdo’s website builder comes with two main options: Dolphin and Creator. With Dolphin, you get a personal AI design assistant that asks you questions and, if you link your social media accounts, pulls from your existing photos and text to create a music website tailored to your needs.
Meanwhile, like the name Creator suggests, you have the freedom to create the website yourself—and Jimdo even has a guide specifically for people creating a music website. Choose a music website design template, pick a domain, then implement your music from Soundcloud or Spotify. You can even expand your page and add an online store for any merchandise you want to sell.
For musician-specific features: BandZoogle
It’s hard to beat a website platform designed specifically for musicians. While BandZoogle lacks a lot of the refinement options available from the big names, it does offer up some specific features that musicians will love.
For starters, you have the ability to upload your own music and let people stream them from your website. Or if you prefer, you can easily link your website to your Soundcloud or Bandcamp account and post tour updates directly on the platform. BandZoogle also gives you the ability to sell merch, as well as tickets to upcoming events, directly on your website — without the platform itself taking a cut of the profits.
These features on their own are great, but what really sets BandZoogle apart is its data. You have access to advanced analytics to help you find fans, and detailed music data that shows you what your fans have been listening to and even how long they listened to it.
For the ultimate flexibility: WordPress
It’s impossible to create a list of website builders and not mention WordPress. In fact, around 35% of all websites on the internet are powered by WordPress.
WordPress has two major options: WordPress.com and WordPress.org. An open source platform, WordPress.org gives you maximum control over your website: pick a design from thousands of pre-made themes and drag-and-drop page builders, or create the code yourself—it’s entirely up to you.
WordPress.org is also home to around 55,000 plug-ins for extra website features, such as music players, e-commerce options, and anything else a musician could need.
On top of the high level of customization, WordPress.org also can translate web pages into dozens of different languages, and it has powerful SEO plugins to help you get discovered on Google.
If that’s a bit too daunting, WordPress.com is another great choice. Like other website builders, WordPress.com has both free and paid options and pre-made themes. However, you can’t take advantage of plug-ins unless you have a paid business account.
For marketing and ticket sales: Music Glue
If you’re looking for a website builder specifically for musicians but want to monetize your music, Music Glue could be the perfect platform for you.
Music Glue has all of the functionality offered by the other website builders, like templates, tools for tweaking code, the ability to link social media accounts, and options to bring over your own domain. Where Music Glue stands out, however, is its heavy focus on marketing.
If you’re using Music Glue, you have access to a variety of powerful marketing tools, including merchandising and ticket sales. But unlike the other platforms, Music Glue doesn’t operate with a flat-fee plan. Instead, their pricing system is based on commission: they take a 10% fee from everything you sell.
Many big-name bands use Music Glue, including Led Zeppelin, AC/DC, The Red Hot Chilli Peppers, David Bowie, Pink Floyd and more. If you’re looking to make the most out of your merchandise and ticket sales, Music Glue is a great choice. However, if you want more design options and aren’t planning to sell merch, the other options on this list are probably the better bet.
The essential elements of every musician’s website
With so many different website builders available at your fingertips, there are an almost infinite number of ways to build an online hub for your music. There’s no gold standard for design: this is an opportunity to tap into your creativity and showcase your talent to the world.
That being said, there are a few things that every musician website should have:
A bio and introduction
This may be obvious, but you need to have information about you (or your band) and the kind of music you create. While there are a variety of places where you can host your music, such as Spotify, there should be a definitive place online for people to get to know you and what your music is about.
At the very least, your website should have a dedicated ‘About Us’ section— but you don’t have to stop there. Put in some details about your inspiration, different band members, and maybe even a backstory of how you or your band started making music. This description can double up as a band description on your Spotify or Apple Music account as well.
Easy access to your music
Fans might come onto your website to find out more about your band mates or your inspiration, but the main event is your music.
Many website builders offer options for you to have a media player directly on the website. Use them, but make sure you have links to all of the other streaming websites your music is available on too, such as your Soundcloud or Apple Music account. Not only will this help raise your profile on streaming platforms; it also provides you with some royalties for your hard-earned work.
Links to buy merch
Selling merchandise can be a great way to bring in extra revenue as a musician. Put a link up to your online store, such as your Etsy or Shopify; or sell your gear directly on your site using an eCommerce plugin.
If you don’t have merch, it’s definitely worth considering. It’s never been easier to have T-shirts for your music printed, and posters, pins, and stickers are all a big part of helping your fans spread the word about your music. These items have always been a big part of music culture and the best way to create buzz around your music organically.
One of the biggest reasons for having a website (besides sharing your music with your fans) is so that booking agents or labels can get a hold of you, learn about your music, or book you for a gig. Labels are always on the lookout for fresh talent, and your website could serve as the starting point for a bigger career as an artist.
While it’s tempting to go the Sia or deadmau5 route and maintain some anonymity, it’s better (and more professional) to include plenty of high-quality photos of you or your band. Ideally, these should be a mixture of photos from live shows, and promo photos with you and your band easily visible.
Don’t forget to put your booking information on your site as well, such as contact information or a link to an agent, in case a label or media publication wants to find out more.
Customizing the look and feel
Most musicians out there will be using pre-made templates. While this makes it easier to create a website, it’s also tough to stand out from all the other bands out there.
In this case, you should try to make your site your own, and customize the look and feel to suit your image.
If you’ve been around for a while, chances are you already have a specific aesthetic to your merchandise, posters, or even how you look on stage. When you’re building your website, the goal is to incorporate that into your design. At the very least, incorporate your logo onto your website like the Rolling Stones, or keep it consistent with your band’s specific color scheme, like the White Stripes.
And, no matter how you choose to personalize your website’s design, it’s important to ensure it’s consistent throughout the website.
Tips for making your website stand out
Use High-Quality Photos
Nothing is more frustrating than visiting a website with blurry photos. A quick, easy hack to make your site stand out visually is to use high-quality images—all of which can be taken using your smartphone.
Feature large, attention-grabbing photos of you and your band, either playing at live gigs or in day-to-day shots. This adds a ton of legitimacy to your image, and makes you more enticing to booking agents and labels.
The act of including a simple animation on your website adds a level of polish that not only makes your website more professional, but also more memorable. There’s no need to go too crazy here: the animation could be something simple like menu items moving when you hover a mouse over them, or photos and text floating into place when you scroll down the page.
These little things can really make a difference when it comes to making a website look more professional. Plus, most website builders have a feature to help you do this.
Tip: try out a parallax design if you really want a site that stands out.
Have mobile-friendly website
We listen to music on our mobile devices, so it should come as no surprise that your website should be optimized for mobile devices. Most website design templates have a responsive design, so this generally isn’t an issue. However, it’s worth hopping on to a phone to preview your site to see how it looks on the small screen.
Have an EPK
An EPK, or electronic press kit, is a one-page music resume that contains all the information promoters, venue talent buyers, journalists, and music supervisors need to know about you and your music. House this on your “contact us” page or your “about us” page, to give interested parties a quick overview of who you are and the type of music you make.
Things that should be covered in your EPK include:
- Your biography and discography
- Samples of your music
- Your performance calendar
- Stage plot, such as information about your mics and inputs
- Band photos and videos
- Similar artists
- Contact information
Things you shouldn’t do on your website
And finally, here are a few things to avoid when designing your website (even if it seems like a good idea at first):
- Don’t have your music auto play. If you have a player on your site, give people the option to start your tracks instead.
- Don’t have an overly-complicated homepage. Keep it to the latest news, tour dates, and album announcements.
- Don’t use strange fonts, or fonts that are hard to read. At the same time, avoid using caps lock, or overusing italics or bold text.
- Steer clear of bright colors, or including too many colors in general. These can distract users and make your website hard on the eyes.
- Don’t forget to update your website regularly. If your last update is from 2017, it might be hard for fans, media or labels to take you seriously as an artist.
Putting it all together
A music website is your very own platform to showcase your sound, share a little bit about yourself, and give labels and booking agents a way to contact you. With a well-designed site, you’ll be one step closer to finding new fans and sharing your music with more people around the world.